Thursday, December 2, 2010

Call For Entries

While attending a recent group show opening in Los Angeles, I spoke to one of the exhibiting artists who, like me, is new to the art world.  I asked him what measures he has taken to get his career going and to have his work shown in galleries.  He told me after much bumbling and stagnation, he decided to hire an art coach.  


A what?  


I had never heard of an art coach so I did what everyone does when they want the ultimate clarification on something mysterious....  I Googled it.  The definition is pretty self explanatory - an art coach acts like a manager/representative/consultant and can apparently be very helpful.  I found some great articles on the NYFA website (see previous posts) about the subject.  If you are interested on information about art coaches, click on:
http://www.nyfa.org/level4.asp?id=164&fid=1&sid=51&tid=200


Back to my conversation with the artist.  He told me his art coach advised him to build up his resume by submitting his work to open call exhibitions/competitions.  In fact, the group show opening I attended was the result of an open call.  I wanted confirmation on this advice so I asked some of my drawing/painting professors if they had ever entered an open call.  They all said yes, one even said, "You have to."  I shared with him my fear of the following scenario: assume my work is accepted to an open call and the show turns out to be full of seriously hideous work, I'm talking embarrassingly hideous work.  He told me that is the chance you take when submitting to an open call and to make sure to carefully look into the particulars of the show before deciding to enter.  


Back to Google.  


There are many, MANY websites that offer open call deadlines/dates/information for artists. Through my research, I found the data provided varies as widely as the fees some sites charge for the information.  Out of all the sites I checked out, the following four seem most credible: 


https://www.callforentry.org/index.php


You will find some repetition in the shows listed on each site.  Many of the open calls have very specific requirements.  Some call for a certain medium or subject matter.  Others may have restrictions such as "Bay Area artists only" or "established artists only."


All of the above websites provide free listings, however some of them will supply additional listings but you have to pay or "subscribe" to get that information.  I have signed up (given my name and email address) for these sites but have not paid any money.  I have found the free listings are more than enough to sort through. 


To enter an open call, most require jpegs of the work, an application and an entry fee.  The expenses involved can range from $25 to $80 for entry fees, depending on how many images you choose to submit.  For example, they may charge "$30 for the first 2 images and $10 for each additional image, up to a total of 5 images."  Each individual open call will state jpeg size requirements for submission purposes and dimension/weight restrictions on actual artwork.  Some open call shows are for "online galleries", others are for "brick and mortar" galleries.  You will want to carefully look through the rules and regulations for additional information as well as to ensure you are not signing away the rights to your work. 




On a personal note, I recently submitted four paintings to an open call submission at a gallery in New York.  I was very excited when they accepted one of my paintings to be included in their show!  What I failed to realize was the expense and hassle involved in shipping a 30"x 40" oil painting across the country to arrive within a three-day time frame.


The estimates I was given just to pack the painting for shipment ranged from $30 to $100. The shipping costs varied between $120 to $340.  Needless to say, time was ticking down and the tight deadline for the painting's arrival in New York was rapidly approaching.  After all was said and done, I bought a 36"x45" art box from UPS for $12 and a box of bubble wrap from FedEx for $20.  I packed the painting myself which required, in addition to the box of bubble wrap, any and all spare packaging material I could find in my house which included sheets of cardboard and paper grocery bags from Trader Joe's.  I chose to use FedEx to ship the painting.  Three-day shipping fees were $150 and, from what I was told, they will only insure artwork up to $500.  Off it went!  If the painting sells, I won't have to worry about covering the costs to ship it back but if the painting doesn't sell (which, sadly I am expecting) seven-day shipping will cost $85. 


That is an expensive resume builder!


If I had to do it again, I would not have waited until one week before the deadline to figure out my shipping options.  In my last-minute scrambling, I found that UPS is great but keep in mind, they are individually owned.  I contacted at least seven UPS locations and I found the prices, as well as the knowledge and concern of the employees, vary widely from store to store.  A definite benefit of UPS - they did not have a $500 insurance limit.  The information FedEx provided was slightly more consistent from store to store plus they offered a guaranteed arrival time and flexible operating hours.  



Regardless of the packing and shipping company you choose, you are basically at the mercy of the person behind the counter.  I recommend spending some time at your local shipping centers and speak to the employees who will be handling your work.  You should be able to quickly tell who you can and cannot trust.



Good Luck!


Wednesday, December 1, 2010

Artists In Residence information

If you are curious about participating in an artist residency, look into Res Artis. Founded in 1993, Res Artis is The International Association of Residential Arts Centres, based in the Netherlands.  With over 200 members in over 40 countries, it is the largest existing network of artist residency programs.

Main objectives: conferences, face-to-face meetings, maintenance of website and a mentoring program that enables new member organizations to become involved in the program.

Membership is made up of arts centers and organizations that encourage the development of contemporary art and artists through residential artist exchange programs that range from formal, well-funded government organizations to grassroots artist run initiatives.

Membership is divided into four categories and is open to organizations, programs and individuals involved and/or interested in artist residency programs.  You do not need to be a member of Res Artis to apply to the programs of the members. However, if you are interested in membership, following is a description of membership options: 

General Members
  • ·      Artist residencies, organizations, artists groups or any other structure directly involved in international residential artist programming.
  • ·      Annual fees are based on sliding scale according to budget.


Associate Members
  • ·      Programs, foundations or governmental or non-governmental networks that assist residential artists and exchange programs.
  • ·      Annual fees are €375 (approximately $500 US dollars)


Individual Members
  • ·      Individuals who want to support Res Artis, be informed of its activities, in the process of starting a residential arts program, attend meetings and/or have access to the member’s section of website.
  • ·      Annual fees are €75 (approximately $100 US dollars)


Emerging Members
  • ·      People starting a res arts program
  • ·      Annual fees are €75 (approximately $100 US dollars)



The member's section includes a project partner search, member's news (grants, information, resources, events just for the field of artist residencies) and a member's library including informative links, publications, reports, resources and documentations.


The form a residency takes will vary widely.  In some, artists are involved in the day-to-day operations of their host, giving talks and lectures, presenting workshops or engaging in formal instruction.  Other residencies make no such demands and allow artists to investigate their art practice in the context of a new culture.

The home page has a link “Upcoming Deadlines” which lists over 40 international residence opportunities.  Length of residency stays range from one week to three months.  Some require a minimum of two months.

The fees involved vary.  Many residencies require the artist to pay for all expenses.  Some charge a weekly/monthly rate for housing that may include some/all meals.  Other residencies cover housing and most meals but additional costs  (such as health related expenses) are the responsibility of the visiting artist.  Some cover all housing and meals expenses.  Most residencies will supply letters to the artists to assist them in securing grant funding.  Others will give a monthly stipend but it probably won’t cover all expenses.

Make sure to read the residence opportunities carefully.  I came across one residency that had an age eligibility restrictions.  They only accepted artists between the ages of 24-35 years old.


For more information, please view their website at:    http://www.resartis.org/




Tuesday, November 30, 2010

Fiscal Sponsorship

Last year, I sat in on a presentation by a representative from Fractured Atlas, a non-profit based in New York.  He explained the benefits of fiscal sponsorship for artists which basically means an individual can make a tax deductible donation to an artist through Fractured Atlas.  In a nutshell, that wealthy uncle can financially contribute to your artistic endeavors and get a tax write-off to boot.

Following are some highlights of what they have to offer:

Types of memberships:
·      Community membership is free (access to healthcare, the calendar and special offers only)
·      Individual membership is $95 per year or $9.50 per month (fiscal
sponsorship, micro grants, Fractured U) 

Fiscal Sponsorship - Raise $ through FA.  Applications are reviewed monthly by the Board of Directors. Once approved, the applicant can expect to begin fundraising in 2-3 weeks.
·      Legally recognized 501(c)(3) public charity. Donations are tax deductible.
·      Fundraising tool for any ongoing or temporary project in the arts.
·      Create dynamic fundraising campaigns.
·      Donations can be accepted online with a credit card – up to $5000 with no additional fee.
·      Donors can set up automatic recurring monthly donations.
·      Can set up non-cash donations of equipment and materials.
·      Online managing tools for sponsored funds – check balance, view donation and fund release history, look up donor contact info, process new donations etc.
·      Funds are issued weekly to the sponsored artist.
·      Structured to ensure no taxes will be owed on disbursed funds.
·      FA charges 6% administrative fee.
·      A comprehensive list of current projects including organizations as well as individuals.  The listings included descriptions ranging from brief to detailed and most included links to individual websites.

Grants offered directly through FA
·      Micro grants- $250-$1000 offered twice per yr, June and Dec.
·      Must be a member of FA
·      Currently receive 50-100 applications per round, 2-4 are funded.
·      $10 non-refundable application fee
·      Website includes common do’s and don’ts of grant application.

Insurance
·      Health Insurance (same premium as insurance co. but FA provides customer service. More people in plan=more bargaining power)
·      Annual General Liability insurance
·      Artwork insurance
·      Data and equipment insurance
·      Worker’s comp
·      Teachers liability insurance
·      Film insurance
·      Travel insurance
·      Event liability
·      Public art
·      Volunteer Accident

Fractured U
·      Online courses for the do-it-yourself artist that covers the business side of art. Courses covered-
o   Presentation Venues – pros, cons, researching spaces
o   Marketing: Demystified – research, positioning, distribution, promotion
o   Fundraising: Demystified
o   Professional Identity: Demystified – clarify professional identity
o   Getting Your Sh*t Together – 10 step comprehensive course
o   Social Media Marketing for Arts Professionals – intro
o   Surviving the Board of Directors: Understanding the Role of the Board in an Arts Nonprofit
o   Writing an Effective Fundraising Letter
o   Personal Financial Planning for Artists
o   Independent Contractors vs. Employees – What’s the Difference?

Special Offers for Members  [Many, but not all, discounts are New York specific.]
·      Discounts include:
o   accounting services/software
o   workshops
o   travel / car rental
o   legal services
o   payroll services
o   health clubs
o   retail

Member News Page
·      Members can list notifications of interest to other artists

Online Calendar
·      Lists performances, exhibitions, screenings, auditions, readings, concerts, openings, open calls, etc


More information can be found at:  http://www.fracturedatlas.org/





Monday, November 29, 2010

Artist Grant Info

As promised...


I have been spending many an hour researching available grants for artists. I have poured through countless books and websites and have found one name that keeps surfacing... NYFA or New York Foundation for the Arts. The NYFA website contains a massive listing of Cash Grants/Monetary Awards available to artists in a variety of 11 disciplines including Visual Arts and Design Arts. Each discipline has a listing of sub-disciplines to assist in helping narrow down the search. Grant eligibility requirements can be very specific but finding a grant that fits your needs is worth the research time. Many of the grants listed are free to apply, some grants require an application fee, and others are by nomination only.


Following is a list of the sub-disciplines for Visual Arts and Design Arts:


Visual Arts sub-disciplines:
·      Visual Arts, All
·      Artists Books
·      Ceramics
·      Crafts
·      Drawing
·      Fiber
·      Glass
·      Installation
·      Murals
·      Painting
·      Photography
·      Printmaking
·      Sculpture
·      Works on Paper

Design Arts sub-disciplines:
·      Architecture
·      Environmental Structures
·      Fashion Design
·      Graphic Design
·      Illustration
·      Industrial Design
·      Landscape Architecture
·      Urban Planning
·      Interior Design


Additional Awards
In addition to grant listings, NYFA also provides listings of:
  • ·      Emergency Grants – specifically for artists facing serious illness or catastrophic events or other difficulties.
  • ·     Student Scholarships – specifically intended to fund education or training in academic settings.
  • ·      Artist Communities/Artist-in-Residence Programs
  • ·      Space Awards (Live and/or Work) – provide the artist with free and/or subsidized live and work space.
  • ·      Equipment Access Awards – access to equipment or raw materials used in the production of art.
  • ·      Apprenticeship/Professional Development Award Programs – provides training or apprenticeship
  • ·      Honorary Prizes – no money involved


NYFA has a tremendous amount of information - beyond grant info - on their website.  Since NYFA is based in New York, a great deal of their information is geared for New York residents but it is worth checking out regardless of where you live...



Gallery Director's Insight

Last summer I had the good fortune to meet Amy Lombardo. She is the gallery director at TAG, a cooperative gallery at Bergamot Station in Santa Monica. I told her about my quest to gather and share professional/career information for artists seeking gallery representation. She was gracious enough to speak with me about TAG as well as her experiences dealing with artists. I found it to be a very interesting and illuminating conversation. Hopefully you will too...

Kim Seieroe-Wilson - What is the best way for an artist to approach a co-op gallery?

Amy Lombardo - Basic due diligence. The artist needs to get to know the gallery, come to the events, find out what the gallery is about, talk to the artists since that is whom they will be working with. The artist will need to be known by the gallery and the member artists if they are seeking representation. This is like the 1st date phase. The artist needs to know if the gallery is a fit for them as well as if they are a fit for the gallery. 2nd phase, the artist should ask the director or co-op president for a formal application. I also would encourage any artist to take a public speaking course and learn how to write and communicate. Never underestimate the importance of social skills. A big frustration is when artists don’t do their homework. Cold calling is a turn off. Artists should email or find out what the gallery is about first before making contact with them. I’ve seen artists spend a lot of money on beautiful portfolios that turn out to be a waste of time because the artist lives out of state and does not realize we are a collective and the artist needs to live locally.

KW- Is having a website very important?

AL- Very. It’s not just about the art but also about the entire presentation, “all art.” An artist needs to show they are engaged across the board.

KW- How important is a history of showing work and the importance of where it was shown?

AL - At a co-op, it is not too important but it isn’t going to hurt. It is helpful to see they have a body of work. We want to see you have a consistency. It shows you can catalog and show your work.

KW - Once the gallery represents an artist, what physical assistance is provided to them?

AL - Since the artists work at the gallery, they help with the reception. The gallery will assist with shipping and selling work, announcements and Fine Art and Liability insurance. The artist does the framing. Artists are permitted to store art at the gallery in case a client is interested in seeing more of that artist’s work. The artist’s portfolios are also kept on hand at the gallery.

KW - What are some of the questions an artist should ask and be expected to answer when dealing with your gallery?

AL - They need to learn what their responsibilities are, what art can and can’t be shown, how work needs to be hung (for example, the specific amount of space between work), how much the dues are and what the bylaws are. At TAG, each artist is guaranteed one month per year to show his or her work. If they decide to pass a year and not hang, the Board would need to approve the exception.

KW - What are the common mistakes artists make when dealing with your gallery?

AL - Number one is unprofessionalism and lack of interpersonal skills. I see poorly written artist statements and resumes full of typos, misspelled words and grammatical errors. Artists need to learn how to use a computer and familiarize themselves with the technology and terminology.
Number two is being too obsessed about selling their work – they aren’t coming from an authentic place. They can come on too strongly with potential clients. The best sales pitch is to ask the clients about themselves. This will personalize the experience and will endear the client to the work.
Number three is not being afraid to take risks outside of their actual art. Artists need to be able to talk about their work and be clear on what their intentions are.

KW - What are the initial fees and monthly dues an artist should expect to pay when dealing with a co-op gallery?

AL - Every cooperative is different depending on the business model and costs. Annual costs could be in the ballpark of $2500 per year; often this can be made in installments. Individuals will also have to make a time investment of a certain amount of hours served at the gallery to help in the running of the business.

KW - At a cooperative, what percentage of sales commission goes to the artist and what percentage to the gallery?

AL - Again, this can vary greatly, but the commission taken is usually a lot lower at a co-op than a regular gallery. Assume a regular gallery is about 50% commission. A co-op might be as low as 20% commission to the gallery.

KW - Could you share any additional information specifically related to a collective gallery?

AL - The nature of a collective gallery is the artists are directly involved with the operation of the gallery, which makes it a great learning ground. They have to work receptions, which enables them to talk to and learn from other artists as well as become more involved with their community. When an artist has a show, they will present their work to the other member artists. This gives them the experience of talking about their work as well as the benefit of receiving feedback. A collective gallery offers more freedom than a private gallery in the sense that the artist has a say of what work will be shown, where a private gallery will dictate those decisions.

Some collectives have an unlimited amount of artists, which will restrict the amount of exposure for each artist. TAG has a limited amount of artists represented. We have a maximum of 40 spots. Each artist is guaranteed to show one month per year. They will most likely be showing with one or two other artists.

If there are available artist openings, TAG accepts applications once per year. An interested artist will need to submit a resume, an artist statement and a CD of 12 images. We ask that the images not be sent over email. There is a small fee to apply. Since artists are part owners, there is a yearly membership fee. Since it does cost money to be a member, co-op galleries tend to hit mid-career artists because they are more likely to have more expendable income rather that emerging artists.

Also, each quarter, TAG offers enrichment seminars for the artists. Issues covered include working with VIP clients, how to catalog your work, using Facebook, Press Release 101 and how to talk about and promote each other’s art.



You can check out TAG's website at:

http://www.taggallery.net/

Wednesday, October 27, 2010

How am I doing?


This is the first day of my first blog.  Aw. 




My objective for subjecting friends, family and utter strangers to my deepest (and sometimes probably not so deep) thoughts?  Haven't quite narrowed that one down yet.  Too many to choose from.  I'm a little conflicted on the reasons people start blogs.  It seems somewhat narcissistic but hey - if you don't toot your own horn... who will?


Ok, back to my objective.  


I am currently a senior (second year senior) at California State University, Fullerton.  My major is drawing/painting.  I will well earn my BFA this upcoming spring.  It has been an incredibly long road getting to this point, something I can go on and on and ON about but I won't bore you with the details just yet.  Instead I will provide you with a brief synopsis (redundant?) of the last 5 years of my life:

  • Returned to college at the age of 37 and MANY years off school
  • Separated from my husband after 14 years of marriage
  • Moved
  • Earned my first college degree - an AA but hey, it's a degree
  • Moved
  • Got divorced from my husband and my savings account
  • Moved
  • Found the love of my life
All this while somewhat successfully raising two adorable boys, going to school full-time and, up until last year, working a job that started at 5:00 a.m.   Yes, A.M.


With graduation looming I am wondering... what now?  My original intent was to go on to grad school, earn my MFA and find a teaching job.  This remains the plan but with a few tweaks.  I never had much - or really any - desire to be an exhibiting artist or to attempt to make a living selling my art.  It just seemed so far fetched.  Might as well become an actress.  However, I've had a change of heart.  I do want my work seen and shown and hopefully bought.  I do want to be a member of the "art community" - once I figure out what/where that is (if you know, please share....)  I do want to attend grad school and pursue a teaching job (provided there will be any.)   My current biggest hurdle?  How does one go about becoming a professional artist?


THIS, my friend, is objective #1.


It is really odd.  You go to art school, learn how to make art  i.e. color, composition, technique, content.  You work your ass off, drain your wallet and finally get a degree that guarantees you... drumroll please.... nothing.  Big fat nothing.  It's all up to you and your level of motivation to make something happen.  I guess that is the case for anyone graduating college, it just seems artists have a higher mountain to climb.  Maybe I feel that way because this is my reality.


Anyhow, I am on a mission to become armed with knowledge of what I'm getting into and how to successfully navigate myself though the professional art world.  I am currently working with two of my professors to figure out how to obtain this information.  When I find something worthwhile, I will post that information on this blog.  I'm hoping this information - in addition to benefitting me - will help others who are in a similar position.  I welcome anyone who has already been down this road to please shed some additional light on these issues.  I know I would appreciate it!


Ok, this has been long enough.  I am currently focusing my research on the gallery/artist relationship and grant information.  Oh, if you're wondering about the cockroach, it's related to a series of drawings I'm working on.  Maybe I'll explain it next time...